When it comes to launching Social Media plans, it sometimes feels beyond overwhelming trying to figure out where to start. Buzzwords like “algorithm” and “SEO” and “AI” get thrown around by everyone selling anything remotely related to marketing.

Having an online presence can be vital when it comes to connecting with a wider audience beyond just word of mouth from current and past clients. But most businesses are not also social media managers, storytellers, camera operators, editors, and marketing managers.

Your job is to be a professional in your field, not every area of marketing and your field.

So how can you break it down and have a plan in place to launch content creation without spending exorbitant amounts of money hiring professionals, or drowning yourself with more tasks on your already overwhelming “To Do” list?

• A simple overview of marketing in general.
• What the different Social Media platforms are, and which you should focus on.
• How to manage a posting schedule.
• How to plan checking and managing engagement.
• What types of content should you post.
• What type of equipment you need to create content (hint: not a lot, and you probably already have it)
• How to create content without becoming watered down by AI (and what using AI actually does to you and your brand)