Workshop Information:

* Check-In Time at 8:00 A.M – Coffee and Pastries Provided; Event starts at 8:30 A.M.
* Free parking is behind City Hall and overflow parking is above City Hall at the Botanical Gardens.
* Location at Ventura City Hall Community Meeting Room 202, Second Floor
* This event is sponsored by the City of Ventura

In this workshop you’ll learn successful paid advertising strategies on Google and social media and how to drive new leads for your business.  Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this training session, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars. You don’t want to miss this!

What You Will Learn:

* Best platforms to use based on your goals
* Differences between search ads and display ads
* What budget is right for you?
* When to use Product Ads, Local Service Ads, Retargeting Ads
* Utilizing analytics to improve results

Presented By: Steve James

Steve James is a Digital Marketing Consultant at Rev Local, a nationwide digital marketing agency. He serves the greater Ventura County area. He has spent the last 8+ years consulting with business owners in developing digital marketing strategies that will help them meet and exceed their online marketing goals. The online landscape is always evolving, therefore being found and chosen by consumers who are searching for your goods and services takes ongoing effort and expertise. As a former business owner himself, Steve has a passion to help local businesses, he knows the challenges they face daily!