Metrics are an important part of the strategy; the habit of measuring and monitoring our actions helps us define what we want and measure progress towards the goals set, allowing us to identify if we are improving and correct what is not working. Performance metrics can vary but should be something that can be measured and relevant to the business model. Metrics such as revenue, profit margins, website traffic, purchase cycle frequency, customer satisfaction and others can provide helpful guidance on how to run your business profitably, where to focus resources and decision-making criteria. In this workshop we will share some important metrics for business leaders to rely on and use to understand their current situation and future opportunities.

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