How can you define your value proposition, optimize your LinkedIn profile, and leverage it for impact? What must you do to increase your nonprofit’s exposure, tell your story, and develop your networking strategies?

Did you know:

• LinkedIn has over one billion users worldwide and welcomes three new members every second.
• LinkedIn is a database that can be mined for nonprofit relationship building.

This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content.

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You’ll discover tips, tricks, and best practices for more strategically formatting your LinkedIn profile, optimizing your use of keywords, and distinguishing your personal brand to stand out.

By attending this session, you’ll learn:

• Where in your profile to effectively incorporate keywords and how to research them
• How to clearly brand yourself and develop your “secret sauce” to stand out
• How to strategically format and streamline your profile
• Strategies, tactics, and best practices