How to affordably get information about your target market

WHO SHOULD ATTEND?

Small to mid-size businesses, B2B or B2C, offering products or services that require a better understanding of their prospects or customers.

EVENT OVERVIEW

Relying on data and intuition leads to better business decisions that can help you attract and retain customers/clients, based on a solid foundation rather than “winging it”.

The best decision-making relies on reliable information combined with intuition. This webinar, led by an experienced marketing consultant and SCORE NYC mentor, will provide you with tools for gathering, interpreting and incorporating prospect and client information and input into your marketing strategy.

Topics include the value of understanding your prospects and customers, market research and what it can do for your business, the most effective ways to gather information, and how to use that data to guide your marketing approach.

REGISTER NOW 

Join us for live Q&A!

WHAT YOU WILL LEARN

At the end of this webinar, you will have the knowledge and resources to: 

• Understand how making assumptions about your prospects and clients can hurt a business
• Gather information that gives you a real understanding of your market (prospects and clients) rather than making assumptions about them
• Utilize tips on how to test packaging, messaging, product preferences and price
• Discuss data interpretation basics and how to convert information into action

WHAT ATTENDEES SAY ABOUT THIS PRESENTATION

• “Incredibly useful, well presented, clear and actionable.”
• “2nd workshop with this presenter, outstanding both times.”
• “Extremely helpful and relevant for beginners and those that have been in business.”
• “Karen was great, and the topic was perfect!”

DATE & TIME: Monday, August 4, 2025, 11am – 1pm Eastern Time

DURATION: 2 hours including Q&A

FEE: This is a paid event costing $35.

There will be no refunds for this webinar unless SCORE NYC cancels it.