Overview

Marketing Basics – a Survey of all the Marketing Topics you MUST consider if you’re planning or starting up a new business, including:

• Marketing Message

• Target Market

• Competitors

• Differentiation

• Customers

• Branding

• Pricing

• Website

• Social Media

• Email

With leads for where to get more information and how to get a free SCORE Mentor.

About the Presenter

Dave Gerhardt is a SCORE mentor with more than 35 years of marketing experience helping businesses get found, get leads, and get sales. He has extensive expertise in digital marketing, lead generation, website development, sales, branding, event planning, content creation, and thought leadership positioning. He looks forward to sharing his skill set to help small businesses succeed.

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