The ABCs of Video Creation and Marketing for small business

This class is for the small or medium-size business owner who has no or a beginner/intermediate knowledge of video production. Even if you never held a camera in your hands before, you will have the information needed to make an effective video.

At the end of this class, you will be able to create a professional-looking video yourself with the equipment you already have or have the background to have a knowledgeable discussion with a video producer.

The attendees will learn why to use videos in the first place, what goes into an effective business video, what not to do when making a video, creating a video budget, camera features for VLogging, How to create a business video on zero budget, and some of the caveats, the importance of audio, and tips and tricks of creating a script.

Key Topics:

• Introduction to video equipment
• Types of business videos
• How to create compelling video content
• How to create a video budget
• Equipment needed to edit your video
• Getting your video ready for publication
• How to market your video

You Will Learn:

• The four #1 most important things when making a video
• How to make a video not to look too homegrown or too Hollywood and the reasons why
• The value of pre-visualization
• The different qualities of light and why they matter
• Why composition (and the rule of thirds) is important
• The 5 second rule and how it applies to a business video
• Going from good to great – The finishing touches that increase the production value of your video
• The difference between a behavioral and cognitive video
• Video editing software
• And – some bonus material!

Registration Information 

Registration Fee: Free

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