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Unlocking Consumer Insights: How Strategic Research Drives Business Growth
March 27 @ 12:00 pm CDT
Free
About the event
Unlock the power of consumer insights to drive smarter business decisions in Unlocking Consumer Insights: How Strategic Research Drives Business Growth. This workshop will equip participants with foundational knowledge on leveraging market research, even on a small budget. Attendees will explore practical tools to gather meaningful data, uncover audience behaviors, and apply actionable insights. Through real-world case studies, including examples from both Fortune 500 companies and small businesses, participants will learn how strategic research can fuel growth and long-term success.
Led by *Hailey Mortimore, Founder and Lead Consultant at Sage Outcomes, this session brings over a decade of expertise in brand, product, and audience research. Having worked with Fortune 500 companies, boutique agencies, and nonprofits, Hailey Mortimore is dedicated to making high-quality research accessible to businesses of all sizes. As a SCORE presenter, they are passionate about empowering entrepreneurs with the tools and strategies needed to foster curiosity, build deeper audience connections, and make informed, confident decisions.