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X-WR-CALDESC:Events for Veteran Owned Businesses News - VOBeacon
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DTSTART;TZID=America/Chicago:20260714T180000
DTEND;TZID=America/Chicago:20260714T193000
DTSTAMP:20260709T191835
CREATED:20260708T175005Z
LAST-MODIFIED:20260708T175005Z
UID:112893-1784052000-1784057400@news.veteranownedbusiness.com
SUMMARY:07-14-26 – Selling on Value Instead of Price & The Issues Behind Lost Profit
DESCRIPTION:SELLING ON VALUE INSTEAD OF PRICE: \nA DEEP DIVE INTO BUILDING VALUE THROUGH YOUR CUSTOMER EXPERIENCE \nPaul Olsen and Kyle Sattler\, Owners of SO Good Marketing\, will break down how your brand\, marketing\, call handling\, and technician experience all work together to shape what customers are willing to pay. You’ll see how small improvements across the customer journey can dramatically increase trust—and your pricing power. \nIn this session\, you’ll learn: \n● How your brand and marketing influence what customers expect to pay \n● Why your call process can win or lose jobs before you ever show up \n● How your technicians impact perceived value on every job \n● Practical ways to move from competing on price to competing on experience \nUNCOVER THE ISSUES BEHIND LOST PROFIT \nLa Juana “LJ” Chambers\, Tacit Growth Strategies\, will address the real issues behind lost profit\, including informal estimating\, weak contract positioning\, poor cash flow planning\, and reactive project management. She will replace guesswork with practical\, repeatable systems that help you price accurately\, secure better contracts\, and run jobs that actually make money. You’ll also learn how procurement readiness and diversified funding—like grants and public or private contracts—can create stability and reduce reliance on one-off jobs. \nIn this session\, you’ll learn: \n● Why trades businesses lose money even when they’re busy—and how to fix it with better pricing and contract strategy \n● How grants\, procurement opportunities\, and diversified funding can stabilize cash flow \n● Simple project management systems to protect profit\, control scope\, and keep jobs on track \nREGISTER NOW
URL:https://news.veteranownedbusiness.com/event/07-14-26-selling-on-value-instead-of-price-the-issues-behind-lost-profit/
LOCATION:Online Event (Webinar)\, United States
CATEGORIES:Annoucements,Online Event,SCORE Event,Small Business Events,Training Workshops,Webinar
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