WD-40® Brand to Match Donations for AMVETS through Futures for Our Forces Campaign
To help our military heroes transition to a career in the skilled trades when their service ends, WD-40® Brand will match donations dollar for dollar – up to $25,000 – to AMVETS Generation T Scholarship Program from Nov. 1, 2021 through Dec. 31, 2022.
Strength, integrity and resilience are core to the men and women who serve in the military, and these attributes are easily transferable to a career as a skilled tradesperson when their service ends. That’s why WD-40 Brand is partnering with AMVETS, Lowe’s and Generation T to help fund scholarships to help America’s heroes take their skills to the next level.
“WD-40 Company values making things better than they are today, creating opportunities and providing solutions — and this effort is a way to demonstrate these values in action,” said Erin Bala, Sr. Brand Experience, Engagement & Innovation Director at WD-40 Company. “It’s also an extension of WD-40 Brand’s long history of supporting the men and women who serve, and we’re honored to help empower veterans by supporting AMVETS.”
“During my time as a Naval aviation mechanic, I grew an appreciation for the skills I developed in a very hands-on field,” said AMVETS National Commander Gregory Heun. “AMVETS has supported the Generation T scholarship program for several years, and as National Commander I expect to see this program flourish and the Future for Our Forces campaign will help American heroes transition.”
With funds raised, scholarships will be given to veterans or spouses of veterans interested in entering the skilled trades industry. Matchable donations can be made at wd40.com/AMvets or by scanning the QR code found on cans of WD-40® EZ-REACH® at participating Lowe’s stores.
WD-40® EZ-REACH® was created with users in mind, and includes attached 8-inch flexible straw that bends and keeps its shape to get into hard-to-reach places. The product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything.
Learn more about WD-40 Brand at wd40.com and about AMVETS at amvets.org
About WD-40® Brand
WD-40 Brand offers more than 20 innovative, quality products. For more than 65 years, WD-40® Multi-Use Product, the #1 recommended multi-purpose lubricant, has been counted on to help end-users stops squeaks, remove grease and grime, loosens rusted parts, frees stuck parts and displaces moisture. The WD-40 Specialist® line of products helps professionals in a number of industries including automotive, farming, HVAC, and construction and skilled trades to get the job done right. WD-40 Specialist also includes a line of five specialty WD-40 BIKE products. The high-performance WD-40 Specialist formulations solve tougher maintenance problems requiring a lubricant, penetrant, grease, cleaner, degreaser or rust management solution. For additional information about WD-40® Brand products, please visit WD40.com.
WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets its maintenance products and homecare and cleaning products under the following well-known brands: WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.
AMVETS (American Veterans) is the nation’s most inclusive Congressionally-chartered veterans service organization, representing the interests of 20 million veterans. AMVETS is open to and fighting for all who honorably served in the United States military, including the Reserve and Guard. With more than 250,000 members nationwide.
About Generation T
In 2019, after nearly a year-and-a-half of research and development, Lowe’s introduced Generation T, a digital-first movement aimed at rebuilding the skilled trades by changing people’s perception. Using unique digital storytelling, compelling social media and an innovative online jobs platform to help connect prospects and businesses (for free), they’re working to change the way people see and feel about the skilled trades. Generation T is not an advertising campaign, rather, a cultural movement that seeks to bust myths and become a change agent in the fabric of a growing American culture. It’s a rallying cry that says that success is not defined by the color of your collar or the education you received. Powered by Lowe’s and supported by over 70 brand and organizational partners, it says success is built through hard work, creativity and integrity.
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