Successful Small Business Pricing Strategies
June 25 @ 11:00 am EDT
FreeAbout the event
LIVE EVENT (ONLINE)
This webinar is brought to you for free through the generosity of a donor who wishes to remain anonymous.
Generate Successful Pricing to Drive Your Profits!
WHO SHOULD ATTEND?
This workshop is for small business owners and start-ups seeking to drive results through a winning pricing strategy.
EVENT OVERVIEW
When you price your products or services strategically, you improve your bottom line. The key is pricing which influences consumer buying patterns, resulting in higher profits.
This workshop will explain how you can use price to justify premium positioning, encourage customer trials or boost transaction volumes.
Two experienced SCORE NYC mentors, a marketing consultant and a business start-up expert, will conduct this exciting and informative workshop.
WHAT YOU WILL LEARN
At the end of this workshop, you will have the knowledge and resources to:
- Price your goods/services in a way that can cover your costs and ensure profitability to best ensure continuing business operation
- Discuss pricing considerations for retail, e-commerce, consulting, etc.
- Delineate key behaviors for healthy profitability
- Select the correct pricing objective for your business
- Identify the ideal pricing strategy for your products/services
- Select the most appropriate discounting activities
DATE AND TIME: Tuesday, June 25, 2024, 11am to 1pm Eastern Time
DURATION: 2 hours including Q&A
FEE: FREE. This is a FREE event, brought to you through the generosity of a donor who wishes to remain anonymous.
If you do not receive a confirmation email within 15 minutes, email [email protected]. Please include the name and date of the webinar.
Attend the live webinar to participate in our Q&A. If you can’t make the live webinar, register anyway and we’ll send you the recording.
PRESENTERS
TIM CONTADO
Tim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid, Little Tikes, Nestle, and a number of startups and private companies. Tim has been a SCORE mentor since Sept. 2016 and has utilized the concepts he is sharing to strategically price both products and services.
CAROLYN KATZ
Carolyn Katz is a former banker, venture capital investor, strategic advisor and small business owner. She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation.