About the event

Marketing Research is critically important to informing business strategy, maintaining competitiveness, and reducing risk in business decision-making.

Whether just starting out or managing a young business, this workshop will give you the means to:

• Know when, and where in the organization, marketing research is used
• Understand the process of market research
• Learn specific tools to help launch successful start-ups and sustain and grow early-stage businesses
• Understand the benefits and limits of AI in marketing research

Come prepared to discuss your business questions or challenges which may be addressed by marketing research.

Registration fee: $35

This is an interactive workshop for which we encourage your participation.

About the Presenter:

Roger Brooks is an expert in marketing research design. He has implemented highly impactful studies (e.g. Financial Times of London New Product Launch of the Year finalist) for leading digital and social media, technology, and startup organizations for over 25 years. Clients have included Google, Facebook, YouTube, Visa, HP, Pfizer, digital ad agencies, and startup companies.

Roger graduated with honors from the University of Wisconsin-Madison with BA & MBA degrees.

SF SCORE appreciates our sponsoring partners for our annual Small Business Gala: Platinum: Bank of San Francisco, Silver: Umpqua Bank, Bronze: TMC Financing, Capital Access, and Fremont Bank. Join us next May for another Gala!