What’s the Difference between Sales and Marketing? 

And Why Does it Matter?!

Growing a small business is not for the faint of heart. You know you are capable of driving amazing value for customers, so why is it so hard to get people’s attention and then convert their interest into inquiry and new business?

What are the tactics and activities a small business should engage in to grow?

Are those activities and tactics on the sales side or on the marketing side?

What’s the Difference?!

It’s time to get straight answers about the roles of sales and marketing for small business.

In this Workshop, You’ll Learn:

• The difference between sales and marketing and why this is important.
• How to map out an effective business development system that spans both sales and marketing.
• How to know what to focus on and how to get results

A leading authority on accelerating growth, Dacia Coffey is a fractional Chief Marketing Officer, the author and host of The Marketing Blender Show, and the CEO of The Marketing Blender, a B2B sales and marketing alignment agency. She is a Forbes contributor, Inc magazine Entrepreneur of Excellence winner, and was named an American Advertising Federation Shooting Star. In addition to her client work, she writes and speaks on how people can use their work to unleash their potential and change the world.

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